Commercially minded brand and business leader. I build organisations that win on reputation and revenue.https://www.jamesjenkins.work/https://www.jamesjenkins.work/blog/brands-have-to-be-legible-to-machines/https://www.jamesjenkins.work/blog/brands-have-to-be-legible-to-machines/Reputation used to be built for people. Increasingly it is read by agents. That changes what a brand has to be.Tue, 16 Jun 2026 00:00:00 GMThttps://www.jamesjenkins.work/blog/scaling-without-losing-the-edge/https://www.jamesjenkins.work/blog/scaling-without-losing-the-edge/Commercial discipline and creative edge are usually framed as opposites. The whole job is refusing that trade.Fri, 12 Jun 2026 00:00:00 GMThttps://www.jamesjenkins.work/blog/the-myth-of-the-star-creative/https://www.jamesjenkins.work/blog/the-myth-of-the-star-creative/The best work comes out of teams that share the credit. Star systems quietly tax the thing that made the work good.Sun, 14 Jun 2026 00:00:00 GMT