Selected results from client and agency relationships across two decades. None of it was mine alone — every outcome below came from a collective of people I was lucky to work alongside.
At AKQA
$60M
annual partnership value, at its peak
Nike — Multi-region partnership
I was one of the original team members who built the Nike partnership at AKQA, growing the relationship for 8 years across Nike UK, EMEA, LATAM, APAC and the US — including the Beijing Olympics, the Nike+ launch, and multiple World Cup campaigns, activating and executing across markets alongside Wieden+Kennedy's global brand strategy.
As CEO, 2023–2026
+2.2%
Nordic net sales growth, FY2025
Forsman & Bodenfors — Group CEO, then European CEO
After nearly 10 years of decline, the Nordic business grew net sales to SEK 337.1m in FY2025, with an estimated SEK 13.4m in underlying operating profit once one-off restructuring costs and the Singapore business are excluded.
Client work
B&O Play
grew to roughly 40% of the business
Bang & Olufsen — Brand growth
Helped drive the rise of B&O Play, the lifestyle audio line that grew to represent roughly 40% of Bang & Olufsen's business and, at one stage, effectively all of its growth.
Client work
$5.15B
Capital One acquisition, April 2026
Brex — Brand repositioning
Helped reposition the Brex brand from a backend financial technology platform to a customer-facing expense management platform — the platform Capital One acquired for $5.15B in 2026.
Client work
8M
units sold in 60 days
Microsoft — Xbox Kinect launch
Confirmed by Guinness World Records as the fastest-selling consumer electronics device of its time — 133,333 units a day.
Client work
$220M
in the first 24 hours
Microsoft — Halo 4 launch
The biggest Halo launch in the franchise's history: 4M+ players in five days, and a companion series that passed 46M views.
Client work
A first
for luxury retail
Hublot — Digital Boutique
The first human-machine retail experience of its kind for a luxury brand — called a potential game changer by Robb Report.
Also worked with
Gaming & entertainment: Activision Blizzard · EA Games · Netflix · Spotify · Supercell · Vimeo
Technology: Apple · Google · Autodesk · Osmo · Afterpay
Fashion, luxury & beauty: LVMH · Richemont · PUIG · Beats by Dre · H&M
Food, drink & consumer goods: Barilla · Anheuser-Busch InBev · Red Bull · Burger King · Unilever
Auto & industrial: Volvo Cars · Group 1 Automotive · SKF